I definitely agree with getting value from books about companies/people you admire. I think it's more memorable to read about real people's actions and lifestyles as opposed to reading "how-to" or "self-help" books, though I read those too and have received value from them as well.

Here are some books I'd recommend in the former vein:

1. Elon Musk - as mentioned, awesome, inspiring read

2. Creativity, Inc. - Ed Catmull's story of Pixar

3. Masters of Doom - Carmack is a boss

4. The Innovators - The people who created the computing world

5. Hackers - The people who created the computing world

6. Steve Jobs - obligatory, whether positive/negative