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Perhaps they could try making it more personal by changing it to "Talk to someone about this, call 1-800-273-8255" or something similar.

Near some bridges there are signs that say "There is hope, make the call".

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Knowing Google, they will A/B test it. They could even tie in Google Voice and connect you directly with the hotline.

A good idea, but won't work in reality. 1) You'd need a directory of such numbers from every country. 2) For those where you have the number, IP-based country location does not work, so some people would get a wrong number.

I don't think needing a directory of numbers from each country is an insurmountable task for a company with the mission of organizing the world's information!

Actually writing a network spider and page ranking mechanism and chasing after an organisation in real life to keep contact details up to date don't have that much in common... It would work the same as in any other company - i.e. would require time and money.

I think the gp was suggesting the message could be more "personal". It was my first thought too.

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