There was a man I knew who actually did quit Palantir to work at a literal candy store, actually (Rocket Fizz, which mainly sells soda but also candy). Interesting guy.
I have always wondered how that store on University can draw enough sales to have such prime real estate, figured it was a front for something else.
Pretty tough to not make money when you are selling pretty much sugar and water, highly marked up. Soda is incredibly profitable once you have a brand that sells.
I remember once reading that investing in Monster Energy Drink stock 10 years ago produced a greater return than any of the FANG stocks.
It's an expensive candy shop surrounded by rich grown children.