Horizontal Attention Leans Left - Jakob Nielsen
useit.com
useit.com
How much are his findings affected by the content-organization of the pages his subjects viewed.
His summary:
"Web users spend 69% of their time viewing the left half of the page and 30% viewing the right half. A conventional layout is thus more likely to make sites profitable."
I have to wonder also about the prior experience of his subjects: were they (like me) accustomed to surfing many sites where they are accustomed to the right sight of page being filled with ads? I know that I am conditioned to mostly ignore what is on the right because so often it is filled with ads that have little interest to me.
http://www.useit.com/alertbox/9605.html
Yes, any designer of any one website has to plan for an audience that has already developed habits of viewing on other websites. That's why banner blindness
http://www.useit.com/alertbox/banner-blindness.html
is such an important issue in website design. Don't put ANYTHING on your site that looks like a banner advertisement if you want site viewers actually to see it.