But it does get awkward quite a few times when having to interact with a human (customer services, hotel bookings, etc) via email or phone when they get a bit confused why their company name is my email alias....
Spelling a long alias over the phone letter by letter is especially tedious...
Also responding to emails either means I have to configure yet another sender alias, or mostly just send from my normal alias, which sometimes gets rejected or confuse whomever I interact with.
Also hate unsubscribe links that insist on sending unsubscribe email from that alias(mailman etc).
The nasty part is replying with the main address as the sender. I'd really love to have email clients with reasonable support for this usage pattern for the platforms I use, but maybe then the pattern might become popular enough to lose some of its advantages.
I had that problem so many times that I whipped up a quick Rails app that generates new email addresses. Type in the company name, hit submit. It uses a random project name generator gem to create something like SteelyFishSauce@<mydomain>.com, displays it on the screen, and emails "<Company name> has been associated with SteelyFishSauce@<mydomain>.com" to the spamcatcher address.
Originally, I wanted to create a Postfix filter based on an HMAC together with a browser extension which would simply let me generate new valid email addresses in the form of prefix.HMAC(secret, prefix)@example.com but I have never implemented it.