The bigger problem is that there are so many people in the pay of those who'd rather watch the world burn that the short term interests are going to win out or have at least significant enough effects that in the longer term we're going to be paying a very hefty price indeed.
Individuals changing their habits will do plenty, if enough individuals are involved. It's a sales and marketing job. If you can get 100's of millions of people to download a stupid game then you probably could get 100's of millions of people to think about whether or not they really need to make that trip, about whether or not they need a new car or not and whether or not they really need to have the AC running 24/7, and to vote for parties that have an eye out for the environment (never mind that in a two party system that's a pipe dream but in countries with coalition governments those parties do tend to get into positions of relative power and the changes they cause are large enough to matter).