But it does make a difference: because you chose not to fly and by telling others that you chose not to fly and why you are setting an example. That act, multiplied by thousands does have an effect.
So your individual choices do matter, because you are not only affecting yourself but also those around you, who in turn may affect those around them and so on. Virality is at every scale made up of small connections.
I could easily afford a new car. Instead, I've bought an old one which will last me at least another 5 years at a very small fraction of the price and the environmental impact of buying a new one. Anybody that challenges me on why I drive an old boat like that is a primary candidate for a lesson on what the environmental impact of a new vehicle - even one that is more energy efficient than this old one - is.
And so on, hopefully with a replication factor > 1.