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That's silly, since the only difference his sole proprietorship makes to you as a user is that if he loses your bookmarks you can sue him personally and force him to flee judgement and live amongst the penguins.

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It also means that someone else can sue him personally and force him to flee judgement and live amongst the penguins.

Yes, but if he had an LLC, the only difference would be the penguin part; the company would still get shut down or sold.

Exactly. In scenaro 1 people lose all their data, in scenario 2 they lose all their data and I lose my car and cool Zippo lighter.

Moral: back up your bookmarks.

Well, there's also the case in which he declares bankruptcy personally and Pinboard's assets are comingled with his, and Pinboard has to shut down.

https://www.youtube.com/watch?v=HuGIgf-ICHM

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