I believe the OP is "The New Yorker", not NYT.
50mm is the standard street shooter's focal length.
It is true that telephoto designs are usually used on long lenses, however, and for normal lenses on 35mm you don't usually employ telephoto designs.
Telephoto is a lens design, not a characteristic of the focal length. Hell, some wide engle lenses have telephoto designs!
BTW, since when is there such a thing as a "12 megapixel lens?"
That's the first I've heard of that. Can you back that up? Seems like it'd be easy enough to get it working on any image with depth to it, so it seems odd that they'd limit it.
That shouldn't be a limitation in the technology though, just a implementation detail. Emulating DoF would work whether you have a face in the photo or not, it's just easier to lock on to a face as your primary focus.
I was thinking that this would be interesting for product photography but not sure whether it would work. For example, if I'm shooting a row of coffee cups for the side (diagonally) but want the front cup to be in focus and rest in the row gradually going out of focus.
[Edit]
The point being Apple uses algorithm to detect face to 'compute' the depth of field - would the same work for any random object? I'm not sure about this.
They probably focus on the portrait application because it has the least amount of corner cases.
Lenses are not perfect and have limits on their resolution. You can often find charts showing the performance of a lens as part of a review.
http://www.whatdigitalcamera.com/x-archive/measuring-lens-re...
Any flaws aught to be in the depth map generation, so things being inappropriately blurred.