Honestly, 5 hours is quite impressive for such a small thing. And it certainly goes beyond my need for casual use. Would anyone listening to music more than 5 hours in a stretch really use the airpods anyway?
Hopefully iPhone 7 will be forward compatible with Bluetooth 5, and will really spark the market for good quality Bluetooth 5 headphones with longer battery life.
Although the box is dopey, it's probably quite important to keep people from loosing the airpods, and to make it easier and quicker to charge them. You know that the box also contains a battery right? There's 24 hours of capacity there.