Not sure how you can be losing at this point. Self-driving cars are far from a reality. The claim that they need a "sales force" now when they don't yet have a product is disturbing. The Uber experiment in Pittsburgh has made for some outstanding PR, but let's see how it actually goes before we praise them for solving the problem. You can bet they are minimizing as many variables as they can (only operating in perfect weather, and only along routes with no construction and very well painted lines that has been laser-mapped to the centimeter).
Fact is, it's extremely unlikely we'll see self-driving cars outside the most constricted of environments for decades yet. This should be obvious to anyone who (1) has driven and (2) works with computers. It's scary to me that everyone is eating up the hype and pretending they're imminent.