Americans saying that foods are too sweet is quickly becoming the new "I don't have a TV." It's a humblebrag to show off status.
Sorry for any misunderstanding my early comment causes.
Imitation of habits with percieved high prestige value is one of the most strongest causes of cultural shifts.
Cultural shifts are accompanied by lot of things - including bragging about ones new lifestyle - which then drives the shift in braggees network (social proof if he/she is an average member of the network, imitation of an idol figure if her status is high).