"We're sitting here, and I'm supposed to be the franchise player, and we're talking about practice. I mean listen, we're sitting here talking about practice, not a game, not a game, not a game, but we're talking about practice. Not the game that I go out there and die for and play every game like it's my last, but we're talking about practice, man! How silly is that?"
I'm not sure why SWalker is being downvoted (unless it's just for his tone). We really need to clarify criteria/comparisons here. Iverson should not be compared to MJ or Bird (IMO), as 37signals should not be compared to Google.
Jerry Rice is probably the best counterexample to Iverson types. He's known for working harder than anyone. No one could keep up with him, and he was the best. http://en.wikipedia.org/wiki/List_of_NFL_records_held_by_Jer...
If you want to be the next MJ, Bird, Rice, or Google, you better be working hard... I don't understand why it's trendy to believe otherwise (assuming SWalker is being downvoted in disagreement).
A counterpoint to your Michael Jordan example: Michael Jordan, the minor-league baseball player.
As they say, it's 99% perspiration.
As far as DHH and JF pitching a part-time work ethic, I think you missed the point. DHH frequently talks about his building of Basecamp, and he said that you don't NEED to be working 90 hours a week to make a successful product. Since DHH only had 10 hours a week that he could use to work on Basecamp, he advocated for making every single minute count.
For a connections business like Ron's, he's got to be in more places at once, and as available as possible. This gives him a direct advantage.
For a creative business like DHH's, you simply can't work 90 hours a week sustained.