Exactly! I didn't like the author's dig at rescaling algorithms, but he seems to be forgetting that pixels never looked like that! The pixel art he likes so much was never like what he does today. This article has good screenshots, although I think they're emulated:
http://www.tested.com/tech/gaming/2982-a-link-to-the-past-ho...
If you like pixel art, go ahead and make pixel art. Some of the artwork in the article is stunning, and I like the aesthetic a lot. However, don't romanticize it and claim that old games looked like that, because they just didn't.
I think better scalers and shaders that can reproduce the look of CRTs are a nice effort, since I want to play old games the way I actually remember them, not with visible pixels that were completely alien the first time I played Zelda on an emulator.