This quote sums up the difference
Wow, so if this technology became ubiquitous and transmitters were installed en masse in public places... we might in the future simply not even THINK about our device battery levels.
Sigh.
Major innovation doesn't come from standards bodies, it comes from operational implementation and later opening up the implementations for standardisation. Unfortunately, Apple has not demonstrated a lot of interest in the latter part in technologies where it would be really really nice for end users (FaceTime, iMessage), but has in other areas that may benefit developers (Swift).
Who knows what'll happen in future.
... Bloomberg reported that Apple was exploring the possibility of including a novel form of wireless charging in upcoming iPhones, one that works at a distance and doesn’t require contact between device and power source. An analyst at Disruptive Tech Research (DTR) followed up by providing clues that Apple was working with Nasdaq-listed Energous to employ its WattUp technology for that very purpose.