People complain that they don't innovate and also complain that they don't use standards, you can't innovate while using standards I think
Major innovation doesn't come from standards bodies, it comes from operational implementation and later opening up the implementations for standardisation. Unfortunately, Apple has not demonstrated a lot of interest in the latter part in technologies where it would be really really nice for end users (FaceTime, iMessage), but has in other areas that may benefit developers (Swift).
Who knows what'll happen in future.