That said, I think the net neutrality deadlock is a good thing. It's where it's supposed to be at right now. We have a free and open internet and a public branch of the government protecting that.
There will be a constant onslaught of corporate interests trying to limit free speech via marketing and bribery for many years to come, and I don't see Network Cookies solving that issue...in fact, I think it gives leeway more to the ISPs than the users. Now Comcast can sell you a modem with "recommended settings" and unless you know what 192.168.0.1 is you're going to just go along with it.
Let's keep net neutrality simple: access means full access.