I'd love to hear the shark's side of this but I am not surprised to hear someone say that the show doesn't accurately portray the deals. Having participated in televised 'reality shows' (Robotica, Battlebots) it is clearly entertainment value rather than the putative subject matter that the producers are interested in. Mostly its little stuff, like the gift basket from Robotica was said would include "New Balance Running shoes" but instead had some fairly poorly made off brand shoes (the box said "Quolity Shoes" (yes with an 'o' instead of an 'a' in Quality). My wife and I agreed that it felt like the producers were trying to produce a show "experience" with props for the "contestants."

But from the article there must be more since the guy sued and then settled for $20K? What did the contract say? And the licensing stuff is pretty crazy in TV (so many people want to be "on TV" it really is amazing).