Sometime successful entrepreneurs don't understand the fundamental of their business and what they're really selling.
It's amazing to me how fiercely the doomed will blindly build their Maginot Line, doomed only because they refuse change. Change is the blood of life on Earth. No one's business model is sacrosanct, no matter what The Congress or the Treasury Department fantasizes.
Dunno what the treasury department has to do with this . . .