Well, stuff like that has been around since 1996 and even before that through forwarded emails.
If you worked hard on something and then your users used it in ways that made your application isomorphic to something really boring and played out, would you be disappointed?
See "Let a hundred flowers blossom": http://blog.guykawasaki.com/2006/02/the_art_of_rain.html
The caveat of that concept is if users are using your software on a way that is impossible to capitalize...