https://www.ocado.com/productImages/637/63740011_0_640x640.j...
There's no artful hiding, but the label covers the fatty tail.
Sometimes, fancy bacon is shingle-packed, but the top isn't covered:
https://www.ocado.com/productImages/145/14531011_0_640x640.j...
Even if it's streaky:
https://www.ocado.com/productImages/265/26532011_0_640x640.j...
I'd be interested to know if this is because of UK (or EU!) food packaging regulations, or if it's just local custom.