Case in point: I really wanted to use lektor; it's elegant persistent storage mechanism (no database required, basically text files organized within folders), and its brilliant idea for use of a local web GUI were what attracted me to it in the first place. But setup - for example - was annoying as hell on Windows (hey some of us can't afford to keep buying Macs!), and then of course after the install/setup comes the wiring of the templates (ugh). I can not imagine a conventional (non-dev.) user - who I would guess is a good candidate to extract great benefit from using a web GUI - won't have the patience or inclination to dive into code to wire up the templates. I don't mean to pick on lektor (I highly respect the team behind this!!), but it is an example of what most of these static site generators do: they mean to simplify things but 1 or 2 aspects of the system seem like quite a time sink.