They're popular because compared to similiarly priced fare (McDonalds/Wendy's) 5 Guys might as well be michelin rated.
They're popular because compared to similiarly priced fare (McDonalds/Wendy's) 5 Guys might as well be michelin rated.
(Wait, if people upvote this, does that mean I AM an out of touch yuppie? Uh-oh.)
I haven't had a decent Five Guys experience outside of the NoVA/MD area yet. It's always the worst things--the fries are often cold (I remember having to wait for them to be cooked fresh in NoVA), they'll mess your order up some other kind of way such as leaving something off your burger or forgetting a part of your order entirely (more common if you order lots of food at once), etc. The experience just isn't the same. No one I've taken there in my local area has been impressed unless they'd already eaten there in DC and just dealt with it--like I've stopped doing.
A key reason for their success is this ability to retain the local burger feeling, while still being able to franchise quickly.
I actually like Five Guys, their Cajun-seasoned fries are amazing. There's also Ray's Hell-Burger, Foster's Grille, Tuskie's (amazing lamb burger), and others in Alexandria, Arlington, and DC.