Looks are important to many women just as they are important to many men. There's nothing to be ashamed of and there is no point in denying human sexuality.
Is there an underlying assumption 'women are less visual'? It's seems like a bit of a straw man because no one can and should generalize.
The next bits about 'knowing your place' puts the author in the enlightening company of a cave man teling women to 'know their place'. I wonder how many will be lining up to defend that.
Self proclaiming yourself as 'good looking' is problematic in itself because this is purely subjective beyond a 1% that everyone widely agree on. To then use this self created pedestal to dismiss and reduce others suggests a unnatural degree of narcissism and likely necessitates a large leap from reality.
There is, at least in American culture. It is wrong of course.
I am astonished that any educated person could lend any support whatsoever to an article that uses terms like "genetic superiors." The premise is that only beautiful people are human beings.
Specifically, an ugly solicitor elicits a reaction comparable to a zombie in some women. This is generally a subconscious reaction belying sexual selection. Extreme but it happens. Less extreme version is tied to disgust feeling.
The root is probably the same: detecting contagious people and animals.