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Patent noob here, but wouldn't this violate the basic "you can patent implementations but not ideas" rule?

Did they actually patent all possible methods and apparatuses to select products based on personal information? Or was the patent for one concrete method and apparatus that did so and just formulated intentionally vague?

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The U.S. Patent Office will grant a patent for basically anything. https://www.techdirt.com/articles/20100819/12015210689.shtml

Thanks for the info.

So basically, the harder I make it to validate my patent, the higher is the likelihood that it will be granted? That's crazy.

This might also explain though why so many patents are written in such an incomprehensible way.

This patent is almost surely invalid under Alice v. CLS Bank, but nevertheless, the patent office granted it so the troll is using to extort companies.

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