Governments nowadays don't buy a solar plant, they put out a tender "we're willing to buy X GWh of solar power a year for Y years. Solar panels can be placed in area A, and must be removed afterwards. Please quote us a price per kWh."
Advantage of that for the buyer is that, if they get a offer that is too good to be true, they haven't paid the full sum when the seller goes bankrupt.
Also, because the seller has to operate and maintain what he sells, he will think harder about maintenance costs, ease of removal, etc.
Another example of this is the recent auction for a sea-based wind farm in the Netherlands (http://www.offshorewind.biz/2016/07/06/borssele-12-worlds-ch..., 7.27 eurocents/kWh)
Risk for the buyer is that he commits to buy a fixed amount of power at a fixed price over the lifetime of the plant. Worst-case for the buyer, we develop cheap fusion next year, so that electricity prices drop to zero.
1 kWh is 3,600,000 Joules but it is more convenient to use some unit of watt because the power rating of the things you're attaching it to are often rated in Watts also.
Besides it is just the way things evolved. Like batteries being rated in mAh.
GP was expecting to see a price in terms of $/W, because that's what matters to consumers interesting in purchasing panels: https://en.wikipedia.org/wiki/Price_per_watt
The article quotes a price in terms of $/kWh, because that's how a bid from an industrial electricity provider is stated.
GP was confused / frustrated because a bid in $/kWh completely obscures the cost of the hardware, which is what he's interested in.