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Network effects. Skype is the only thing resembling a de facto standard for talking to any two random non-technical people. Skype has literally 100x the monthly active users of Slack, and barely anyone is on slack to make VOIP calls, especially with people outside of their team.

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That's what WebRTC promises to solve, and there are already great tools using it (Appear.in for example).

What they don't solve is the discovery/network aspect.

My own side project/startup wannabee uses WebRTC to enable random non-technical people to talk to companies that use our product :) ( https://keveo.tv/en/ ).

Then it's good enough. Facebook is bigger than Skype and you can have a chat/VOIP call with anyone on Facebook, even if they're not your friend. Then there's Google hangouts as well. Slack is meant for teams. Gamers use Discord.

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