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"Take a look around the net and make certain that you don’t have another huge player operating in the space that you want to move into." BS, That is how you end up selling hats for iguanas, dont be afraid of competition just make sure to do something better.

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True, and yet if you literally don't know about the huge player there's a good chance that you will forget to do something better. Or, if you accidentally do have some distinctive features, you will neglect to market them properly.

Another way to phrase your point is: "look around the market and make sure there's a huge player whose customers you can siphon off".

Ignore your competitors otherwise you'll obsessed with their success and/or end up with a clone of their product and significantly less users.

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