Makes sense. Each news outlet is a platform in itself (if they choose to be one). They should "own" their own platform, instead of relying on others. It is one thing to not set the stage for the world to interact on your platform, but it is another to not own your own thing.

Speaking of NPR. I got tired of their non-stop coverage of one particular presidential nominee. I thought NPR should be the last news outlet in the world to be going for the rating wars, but they did.