IPFS team member here:

If the URLs are cryptic, you can use dns to make them look nicer. Take a look at the TXT record for ipfs.io, as well as the TXT record for _dnslink.ipld.io

Both of those websites are hosted through ipfs and have A (or CNAME) records pointing to our gateways. You can also access this locally if you happen to be running an ipfs daemon at http://localhost:8080/ipns/ipfs.io