It doesn't look ridiculous to the audience its catered to. Thick frames are in style & its symmetrical. A typical snapchat user would not be concerned by most of the things mentioned on this thread, except that these glasses fit a certain lifestyle these users are aspiring to. I.e what you could be doing with these glasses on you as opposed to anything to do with the glasses themselves.
I guess the only way to find whos right is to wait a few months to see what its uptake is like