Oculus Rift founder Palmer Luckey spends fortune backing pro-Trump 'shitposts'

Ten thousand dollars is a "fortune"?

Then again, if your career prospects are so bad that you had to become a journalist, that's more money than you'll ever see in your life. So perhaps it's just a matter of perspective.

It might look useless but nowdays people form opinions if they see the same message a few times. Those meses tend to get reposted on timeliness, thus they appear in view by millions.