But I don't see as much upside for enterprise development. Server side tooling and deployment is still TBD, reference counting adds non-negligible cognitive overhead vs GC in an environment where the downsides of GC matter much less. They will have to build a complete ecosystem of server-side libraries from scratch. And unlike on iOS/OSX, there are already a lot of good and much more mature alternatives.
I wouldn't be unhappy if Swift became a real contender on the server but it seems unlikely to me that it will.