I agree with you 100 percent. DAS (driver assist systems) are getting to be very common. I've worked at a couple companies that produce them, though I did not work on those products. I rode on the highway in a car outfitted with prototype lane keeping, and it was not quite as steady as I'd hoped. They also had an option that would apply a light force to keep you in the lane but could be easily overcome (and I think went away if you used a turn signal). It felt like a sort of speed bump between lanes. It wasn't trying to be a really complex system, and probably has some real world value - in reasonable situations I'd like to be able to use both hands to eat some food from the drive through, while keeping my eyes on things.
I've also seen video (circa 2004) of an autonomous car driving 100kph down a winding dirt road, staying on its side of the road and automatically stopping. But again, the engineers wanted to do so much more with it, but the rational guys in safety would not allow it.
I also competed in the AUVS autonomous ground vehicle competition in 1994. I wrote a lane follower by taking 20-30 lines of pixels off an NTSC frame grabber on an Intel 486. The core algorithm was on the order of 100 LoC, and we took second place. Super simple algorithm, hardly intelligent.
There is a huge difference between a PID controller maintaining position in the lane with radar assisted cruise control, and being a fully autonomous vehicle fit of unaided driving on public roads. There is a whole range of system capabilities, and the public has no idea what's in any given car. Comparing highway fatalities/mile to national statistics covering all roads and conditions is bullshit and a certain company that's recently killed some people knows it.
But hey, we all want to be able to read a book on the road or have truckers take a nap on long hauls, so let's keep deluding ourselves that this stuff will be ready for prime time in the next couple years.