If you read my full post, I'm arguing for them to change the paradigm of the "dumb phone." A dumb phone as it stands now is a commodity. I'm arguing that there exists an untapped market of people who want a hybrid, capable of filling the multi-functional tool role of a smartphone WITHOUT the focus on social media, video, music, and other entertainment roles.
Why do I need to buy a flagship smartphone to get the best camera? Why do I need to buy a smartphone to get group messages? Why do I need to buy a smartphone to use my phone as a flashlight or navigate with Google Maps? Why do I need to buy a smartphone to type on an intuitive keyboard?
I'm not a teenager. I want a productivity device, not a gaming system or a miniature television or a twitter feed.