somehow i put them in the same category as LG, Samsung and Sony, albeit 100x better at what they do.
When I saw everyone playing Pokemon Go and buying coins and what have you, I thought of Apple taking a 30% cut of every transaction...
The service revenue really is the strongest case for being a bull. Of course this is just my own personal opinion. I own the stock and I'm long on the prospects. I also love the products. Also so much cash!
[0] http://www.businessinsider.com/apple-ceo-tim-cook-services-q...
Also, they are ( or at least were) a prime example of a company that can bet on high risk, longish term investments that don't have an immediate application : e.g. their investment in chips, touch technology etc. It may not be as long term as some of the Google X stuff but I don't think it is fair to call them averse to making high risk long term investments.