While this is an interesting story, and it's sad to see this sort of stuff happening, I'm kind of more focused on what makes a shoe atheist. Are holy shoes blessed in some manner, or are all shoes naturally religious and some process is applied to the atheist shoes to make them secular? Based on what I can tell from the site, atheist shoes really just need to say "I'm an atheist" on the sole, but I want to believe there's more than that, because what sad individuals are buying shoes just for that. (And if people only buy the shoes because of the style, why do the shoes need to have such sacrilegious soles?)