I'd bet lots of money that this is exactly the sort of PR puff piece Paul Graham describes [0], where a PR firm writes a pseudo-advice column that drops Kentik's and Avi Freedman's names a lot. Bland, generic infrastructure advice phrased in an insidery tone that leaves lots of Google trail for the company that paid for this sponsored advertising. Don't waste your time, it's nothing you can't figure out on your own.