I think the author basically just copied replies from a thread on /r/startups yesterday.

What gave it away were:

Article: >Your startup name doesn’t end with an ‘ly’ or ‘fy’. Startups need a .io, .co, domain to flourish in modern era…

Reddit: >Most startups today have a name that ends with 'fy' or 'ly'. >>Don't forget 'io'

Article: >You don’t carry your brand well enough. Where is your underwear with your logo on it?

Reddit: >I'm no less committed because I won't wear the promotional socks

Full thread here: https://www.reddit.com/r/startups/comments/553k6c/what_are_t...