Uh oh... Please please let this be a defensive patent to use against other OSes which include ads, and not an indication of a future macOS/iOS to come..

This MAY make sense in tvOS, to present ads during a "channel" app while "disabling certain operating system features", but I really hope Apple of all companies aren't that greedy for extra revenue to include ads in macOS/iOS..

The patent filing is also dated 2008, and nothing's happened so far.