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I'm talking ad spending in the range of $5-10 a day for a couple of weeks. That's usually enough for things to take off or at least see if there's any interest in your product at all.

Agree, ads are an optimization. They are okay as a multiplier of what you already validated to some degree

Disagree. Ads are great for validating your product quickly.

Do you have a repeat process you use with your advertising? E.g. to determine whom to target and on what platform?

Maybe ads could help you validate value proposition but here people was referring to investing a probably significant value in ads and not just using it to explore/validate marketing strategy, fair?

> people was referring to investing a probably significant value in ads

Who did? I started the discussion and if you read the whole thread you can see I'm talking about spending $5-10 a day.

Or hire someone that knows what they are doing? Such a common situation to see people with no experience have a crack at running advertising and then tell people it doesn't work. It's like someone trying to build a website without experience and when it sucks saying HTML is broken.