Says who? VR has the Vive, the Oculus, and soon the PSVR. Later it will have an Xbox headset. So you have the PC and consoles all supporting games. Exactly what else do you need? As a vive owner I don't understand why people think there's this natural market demand to have these in every pocket and every home. They are specialist devices. Most people aren't drawn to VR, even if it was made super simple and super cheap. This is like saying the Fallout series is a failure because its not on mobile. We need to stop this mobile-centric thinking. Mobile has its own use cases. Its not a universal thing.
Regarding VR for the mass, I see it as a new content consumption platform, the fact that it's mostly for games right now doesn't mean it'll stay in that way. Isn't introducing/promoting VR for the mass exactly what Daydream is intended for? Otherwise I'm not sure why Google is interested in pushing a platform just for a niche market.
Besides, it seems likely that Playstation VR will have the marketing spend which will drive awareness of consumer VR in the coming months.