Inside Apple's automatic graphics switching
arstechnica.com
arstechnica.com
The simplified GPU being integrated with the CPU probably saves some power from not having to go off-chip to talk to each other. This power savings might be what justifies having two distinct devices.
The article suggests that this is both a hardware and software solution, so that it would be impossible to add to older hardware not specifically designed with these new techniques in mind:
"...because Apple is unique among PC vendors in that it controls both the hardware and software."
"NVIDIA's Optimus is another solution to this problem. It uses a combination of hardware and software to enable automatic switching between integrated graphics and a discrete GPU."
More on Optimus: http://arstechnica.com/apple/news/2010/02/nvidias-optimus-is... (indicating that it was a hardware-level workaround required by NVIDIA's legal battle with Intel.)