It really is an analysis of the various regions e.g. Asia, Europe, USA, where Allo was released, and it really is interesting data. It bombed in Asia save for India, and had a lukewarm reception in most other places except parts of the middle east (UAE, Qatar), the USA, and Argentina.

I speculate that it bombed in Asia because Google doesn't understand that market really well; Korea, Japan, and Taiwan already have useful messaging applications that are significantly more popular than any other way of communicating. For example, many people in Korea communicate with their family and friends using Kakao, and in Japan LINE accomplishes the same thing. Why would you switch if you already have a way to message everyone you know?

I would guess actually that is the real reason for lukewarm reception in general: there's no reason to switch if what you have now is good. I have no reason to switch from Messenger, from texting, from Hangouts, to this new offering that may be better but isn't good enough to make me want to switch. I am curious why it is so popular in India and the middle east though.