Your location history tracking is paused..
It can probably save them from a legal mess if they 'resume' it in future updates.
The more specific work I need to go through to set up my privacy, the less inclined I am to do it. If I didn't think I was able to be manipulated psychologically in this way, well, I wouldn't worry about advertising at all! If I were to ever do something politically dissident/personally embarrassing on the internet (not that I ever have of course) I'd go to the trouble of ensuring encryption and being hard to track, but I think it's important that I'm able to say to Google "Hey, I'm cool with you telling me when I should check off work to hit the bar, but it's super weird that you know what I should get my Mom for Mother's Day."
Of course, the simplest way of making a system that's both fine-grained and intuitive might involve... more AI, so I'm not sure how to crack that issue.
As example, the old weather widget from Google's "News & Weather" was replaced by Google Now. That provided a similar experience for some time but then stopped working with another update that required search history to be enabled and/or some other setting in privacy control.
Also the launcher integrated Google with a system update(Moto G line of phones). I have since replaced launcher, browser, search app (all with open source replacements), weather app (with a paid service). Convenience has suffered...
At that point I turned it on but deleted* the search history each day, until such point as they changed the delete controls to be more of a nuisance.
I now use DuckDuckGo and an iPhone instead.
* Or so their site claims.
This is by design, so that the majority of users are confused and leave the defaults as is, enabling Google to do whatever they like.
I never thought of that before. But, what a subtle way for Google to dissuade people from using a tool that could impact their revenue.