Apple wants (or wanted?) control for themselves. DRM everything; control the products after sale; wall the garden. They became the thing they hated back in 1984.
After Snowden made Apples collaboration with the government economically untenable, Apple may now be willing to let users have control. They fought the FBI to protect privacy on a transparently political charade. They've built hardware and software key protection into the iPhone.
But this is a change, and maybe it's a lie, or maybe it will change back, or maybe they just won't succeed. I'm not rushing out to buy a Mac Book.