It's just an idea I had. Maybe it would benefit consumers more than enterprise. Basically when I call company X for whatever reason, instead of having to give some robotic voice my full attention so it can slog through every possible option in a touch tone menu, I would just make a few selections on the phone's touch screen, get connected to a human, and get on with my life.
Isn't that TTY (Telecommunication Device for the Deaf)? Funny, the first time a company gave me that option, I chose it, not knowing it was for the deaf only. Wish it was the default for every single person in the world.