Yes. That was my point. The goal is to change public attitudes, not practical enforcement of copyright. This has always been about shifting public discourse.
> It's a technical standard that no users are actually looking at.
Of course users aren't looking at the standard. The shift happened with the technically-minded people that eventually make recommendations to their friends and family. Just look at this very thread where people like you already accept the premise that DRM is anything other than malware that gives control over your hardware to some other party. The fact that you are making arguments that use language such as calling DRM a "digital lock" demonstrates how far the Overton window has already moved.
> If you went on the streets and asked people if they feel less in control of their media because the W3C approved a standard replacement for NPAPI in browsers, would anyone even understand what you're talking about?
You're trying to frame that question to get the answer you want. Of course most people are not familiar with NPAPI. However, if skip the technical jargon and actually ask people about their experiences, you will get very clear answers. I've literally never met anybody that wasn't directly profiting from DRM that thinks crippled video players are fine. Many have mentioned the things they would like to do but can't because of DRM.
> standard replacement for NPAPI
EME is not a replacement for NPAPI. At best it's a replacement for the DRM in Flash.
> weak DRM became standard and never got replaced. Look at CSS for DVDs.
Except it did get replaced - which you admit - in the next version of the hardware (Blu-Ray). The only reason DVD wasn't affected is the large amount of existing hardware. It's simply not possible to update all of the existing hardware players.
However, web browsers are software that updates regularly.