Its a media show... The drug in question only applies to 3000 people, has no patent on it (anyone can manufacture it), is currently the lowest price in its category, costs $20 if you have insurance, is free if you have no insurance.
They are talking about impoverished women with AIDS in Africa - and the drug company only has a license for the US, the drug itself has nothing to do with AIDS, and is free for half the patients and a $20 co-pay for the other half.