> To most people (99% ?) Facebook, Instagram, Google etc offer everything they want.
This is the classic "If I asked people what they wanted, they would've asked for a faster horse" thinking.
There are lots of things people want that Google, Instagram, etc don't offer them. Most people just don't think they're allowed to ask. I know many people who want a better job, people who want to be able to stop living on the street, people who want to eat better, people who want political representation they believe in.
Health, career mobility, and an end to poverty, and good reprentation are maybe acceptable outcomes for specific businesses. But overall the world of business owners is hurt by those things. Sick people spend more money to treat their symptoms, people without job mobility work harder for less pay, poverty forces people to spend the same money over and over again, and corrupt officials can be controlled with bribes. These things are all great for the great core of businesses from Wal-Mart to Coca-Cola to the donut shops, strip clubs, and restaurants on your street.
The way that incentive plays out is complicated, and this is just a theory. I can't prove that there's any kind of permanent system there. But that's how it seems to me.
Decentralized systems don't have that incentive. Ethereum doesn't care how easy it is for employees to quit. Email servers don't care how sick people are.
That doesn't mean those system will necessarily be empowering... "Empowering to disempowered people" is a political aim, and if you want tools to support a political aim, they have to be designed and tested for that outcome. Unfortunately, even though the decentralized tools don't care about the cultural incentives, those of us who build tools on those decentralized platforms do, and we often recapitulate the same incentive systems that Google, Facebook, etc do.
BUT, the light in the end of this whole tunnel for me is that IF you can take "empowering disempowered" as a design goal, and IF you can find some space outside of the commercial incentives to design a tool on decentralized platforms that moves that dial, THEN that tool will actually embody those values, and because it is decentralized it will not be beholden to the standard cultural pressures, and that might actually make a difference.
To some extent this happens every day in in little corners of every product and service in the world. Employees do find ways to enact their values in the work, when they have a little bit of free energy after doing what their boss likes. In theory a decentralized toolset can replace the corporate structure that makes that employee beholden to the boss, making them beholden to algorithms of their choice instead. In theory one of those algorithms would be responsible for keeping them solvent. In theory that could free them up to spend a larger percentage of their time enacting their values. In theory that could create more economic value than doing what an (largely arbitrarily selected) supervisor thinks is right.
But that's a lot of theories.